For the first time in the history of the Dutch TT circuit motorcycles and cars sharing a revolutionary racing past ...
In the 70s Italian Giacomo Agostini is the first to bring tobacco sponsorship to the motorcycle roadrace world championship with the Marlboro brand. Other brands follow suit and North State cigarettes are the first to adopt the Dutch Grand Prix. LDP lands the job of promoting and activating the sponsorship as well as landing the merchandising rights and the promotion of several other rider and team sponsorships in the Netherlands. In a time where cigarette promotion was as common as anything else, LDP involved famous actresses like Joanna Lumley and Willeke van Ammelrooy in the promotion of the brand at various events.
